Why BlackBerry failure ? A story told from the inside

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It has announced a loss of $ 965 million , which is largely due to costs incurred BlackBerry Z10 machine unsold inventory . Jabil manufacturing partners are preparing to cease cooperation with the BlackBerry , the company itself is proposed to be privatized firm at just $ 4.7 billion . So what factors led to the failure of the BlackBerry ? The Globe and Mail news agency did a little documentary to find the cause of BlackBerry goes down very rapidly in recent years .Why BlackBerry failure ? A story told from the insideThe main point in the article :Shortly after Apple released the first generation iPhone , the Verizon network in the U.S. has asked BlackBerry to create a touchscreen phone with the ability to " kill the iPhone " However, the results are not successful , the should switch to Verizon cooperation with Motorola and Google then .In 2012, the current CEO Jim Balsillie is leaving the company leadership BlackBerry to protest plans to focus on instant messaging software His Thorsten Heins was canceled .BlackBerry co-founders Mike Lazaridis , did not agree with plans to launch the Blackberry 10 phones and devices that support the physical keyboard . But CEO Thorsten Heins is now with his team does not listen to recommendations by Lazaridis and then launched the Z10 and obtained worse results .Late last year , RIM CEO Thorsten Heins sat down with the board to reconsider plans to launch a new smartphone with the ability to change the future of the company . Heins carry weapons such as BlackBerry Z10 , a thin phone with a large touch screen in the same category devices helped Apple and Samsung take the smartphone market leader .However, one member of the board of directors , is the co-founder Michael Lazaridis , are opposed to this plan . He said that RIM is having problems in the company culture and the Z10 is the product made ??it manifest itself most explicitly . Previously there were two other people to talk to Lazaridis , the director of marketing and director Frank Boulben Kristian Tear coordination . Couple this with Lazaridis said that the market for phones with physical keyboard is dead .Returning to the board meeting , Mr. Lazaridis was just on a BlackBerry with a keyboard and said, " I understand about this device " . Then he pointed to a BlackBerry touch and say " I do not understand it ." The co-founders warned that the move from one device is effectively good business with corporate customers to a sensor would be a big mistake . Of course , some people on the board do not agree with this .This meeting is a great influence to the decline of RIM ( later renamed BlackBerry ) , which is typical losses of $ 965 million due to the Z10 has not been sold . Following a series of other adverse events as noted in the article .The Globe and Mail newspaper said that they did a small survey by interviewing about two dozen former employees and current employees of RIM , since it was discovered that there was a long slide at the management level director and director of the company . This causes damage to the power and resilience of corporate development in the context of competition with other smartphone manufacturers are increasingly more intense .From a company that is always ahead of the not one but two steps , RIM now become a passive group , blinded by the success in the past and can not get them from happening again . And thanks to many years ago , the BlackBerry smartphone ever to dominate the world , and even U.S. President Barack Obama makes drug development . But after rivals like Apple and Samsung jumped on to redefine the market , RIM has responded by offering a series of inappropriate computer , missing many potential customers and draw another line of danger insurance for yourself .Many months before the aforementioned meeting , CEO and founder Lazaridis Heins has encountered a problem related to the company's strategy with Jim Balsillie , co- CEO at the time and also the longtime partner of Lazaridis . Balsillie to execute a good plan newsroom , which is to promote the development of instant messaging service BBM , to convince the network and use BBM instead of traditional SMS system . No matter which phone users are spending is, everyone should keep the message on to use BBM message .This is a very strange plan . Balsillie believe that if RIM can attract hundreds of millions of BlackBerry users who do not switch to BBM messaging and charging them , it could collect a huge profit . An unnamed employee related to this plan commented " this is a really great idea ." However, this plan was not carried out because the BlackBerry 's CEO Heins to do early last year , he and Lazaridis have canceled the ambitious project with BBM . As for Balsillie , he withdrew from the board a few weeks later and no longer in a relationship with the company . Balsillie said that " The reason I left RIM in May 3/2012 which is due to the company's decisions regarding cancellation of strategic conversation BBM turned into a multi- service platform ."Why BlackBerry failure ? A story told from the insideCurrently , RIM's future is still by no means clear . Lazaridis , a talented engineer who founded RIM should just from a small office at Waterloo in 1984 , and " feel the pain " for the company's situation . " I can not imagine that my employees are thinking. Everybody is talking about the worst case scenario when the company collapsed and had to sell her . What will happen to the Waterloo area , or to Canada ? Industry company will replace us ? "The development of competitionMike Lazaridis are sitting at home watching TV when he first saw Apple 's iPhone in 2007 . There are a few things he did not know about this product . Therefore , in the summer of the year , he opened an iPhone and shocked when Apple could fit both a Mac into a phone . For him , a line like fiddling has developed a self- oscillator and a computer when I was in high school , the iPhone is a device that broke all the rules now . Up to 700MB OS and use up to two processors , while BlackBerry only one processor and operating system with a capacity of a mere 32MB . Unlike the BlackBerry , the iPhone has a full web browser . That means it 's exhausting the network such as AT & T , which had not previously allowed the network to take place . RIM on the other hand , firms spend a browser simply to limit the amount that consumers spent .In an interview , Lazaridis recalls: " I asked myself ' How did they ( Apple ) can cause AT & T to allow that ? ' . It will demolish infrastructure took it. And in fact , the iPhone has each condition that caused a few times . " In addition, he also told his staff that " if BlackBerry iPhone catch up , we will have to compete with a Mac , not a Nokia phone ."It's inside , but outside it Lazaridis and Balsillie still makes people see that the iPhone does not appear too serious with BlackBerry because the machine still lacks many basic features , battery life is short , the security low density , and good email support . The shortage is causing RIM to become complacent about their products . " But that's just marketing alone ," Lazaridis explained , " you position your strengths against your opponent's weaknesses ."Very soon after the iPhone launched , RIM has valuable opportunity to compete directly with the iPhone . RIM's smartphones helped Verizon Wireless successful . In the context of a contract offer Apple iPhone exclusively for rival carriers AT & T , Verizon needs a competitive offering and pulled her towards customers . So Verizon executives looking to RIM in December 6/2007 to require RIM to develop a phone that can kill the iPhone . This product must of course touch screen and no physical keyboard . Verizon will help RIM to launch this model in the U.S. with a large -scale marketing . RIM's leaders to immediately eye on this suggestion , and this is said Balsillie important strategic opportunity that RIM ever since the company was trading a pager .Verizon phone that developed by RIM finally released, it was the BlackBerry Storm . This project is the most ambitious and complex that the company had made ??, but " the technology is so fast and the graft was not ready ," said a former senior project related to Storm commented .The development of competitionStorm also released quite late , it was not until nearly Thanksgiving holiday in November 2008 launched recently . In addition, many customers also hate this phone because of its touch screen , as well as the first touchscreen phone RIM brought up , too difficult to use . Users have to emphasize to the screen to confirm operation , which people do not think about the manipulation on the iPhone. It also slower and more error arises . Balsillie is still a success for the statement that the launch of Storm is " a great success " .Campaign for Storm does not seem so bad at the time because RIM is in the process of expanding into global markets . 8/2009 , Fortune Magazine named RIM as the fastest growing company in the world. The next year , research firm comScore released a report showing that 4 in 5 smartphone users in the U.S. say they will phone to buy in the next three months will be the BlackBerry .But the Storm was not successful in helping Verizon get products capable of killing the iPhone , and RIM is soon stopped developing this project . So Google and Verizon look to the new operating system : Android . Both work together to build a major marketing campaign for the Motorola Droid ( in Vietnam , this device is called Motorola Milestone ) in 2009 . That makes the BlackBerry product loses money to support a great ad . Campaign " idon't " focus on the weaknesses of the iPhone and offer alternatives on Android , focus additionally they talk about friendly interface with consumers on this OS .Rather than hurt Apple , Droid and other Android phones started taking over the market share of Palm and Microsoft , and then was robbed of the RIM market share . By 12/2010 , Android market share in the U.S. has increased to 23.5 % , while a year ago the figure was 5.2 % . But RIM's market share in the hands of the reduced 10 % to 31.6 % . By the end of 2011 , Android accounted for 47.2 % U.S. mobile market , RIM is only 16 % .The translation of smartphone usersPost- iPhone phase is the phase that RIM have much trouble in their business strategy . According to Patrick Spence , a former vice president of global sales of RIM and has left the company last year , the entire industry " was like being schizophrenic " . " There was a time trying to keep the traffic network where users can consume at predictable. Then switch to a stage where the user wants the network spent more traffic , where iPhone has become more attractive . "If there are new rules of the game , RIM will need new tools to comply with such laws. In the summer after the Storm launch , Mr. Lazaridis acquired Torch Mobile , a company that specializes in developing software for the phone browser . But the transformation process , also known as " port" , Torch browser to the system is highly customizable RIM too complicated and time-consuming . RIM 's technology platform is built using Java code of the computer and the operating system have been around since the 1990s , while Apple and Android platforms , and use the new standard to help developers easily build friendly interface to the user . " This means that we do not build toward the future ," Mr. Lazaridis said . And to survive , RIM forced to change their own DNA .RIM's leaders know that they have time to regenerate companies . For years , RIM can overcome many of its competitors successfully . Even when Apple launched the iPhone , it is not a product of interest to the group 's most loyal RIM : business and government . The rich client still while RIM will follow its overcoming technological issues .But smartphone users to quickly view changes to application software . They not only buy phones based on hardware anymore . RIM recognizes that this transition too difficult . RIM's traditional technique to help companies create phones with high performance and long battery life for business customers . But unfortunately, these features make the technology director of the group is not interested in the concerns of the masses .A former RIM employees interviewed by The Globe And Mail says that " the problem is not that we stop listening to our customers. Believe we understand what our customers need for longer than the opponents . users can say ' I want a faster browser ' , we will say again that ' you think you prefer a faster browser , but you do not want to spend too much money on their bills online . if the user says ' I want to touch phone ' , we will say ' but you do not want your phone dies at 2pm .' "The RIM must find a way to please both his audience - individual users and businesses - can make the end result is not satisfied with any group at all. In 2010, when RIM " show off " application plans to add cameras , games and music on their products to chief technology officer of the company in the Fortune 500 list , RIM has no doubt been caused by later ones . These companies do not want customers personalized applications installed on your phone company , according to a former employee of RIM .Meanwhile , some consumers do not care about battery issues and security features . They want to have a variety of applications . iOS and Android to help third-party developers to easily develop applications for both operating systems , while the BlackBerry , they have to work harder when faced with complex Java systems .The written application for BlackBerry that looks " silly " than programs written in the language of performance , and the simulator provided by RIM not accurately reflect the actual experience on the device . That comment Nimegeers Trevor , founder of the company had a long wmode writing app for BlackBerry . In addition, RIM also made ??too many regulations before allowing the application to run on the BlackBerry and it makes the creation of the development is constrained . " The programmers want her to be welcomed , not controlled ." That is also the reason that applications such as Instagram or Tumblr was hot to say no to BlackBerry .One of RIM's success in the previous phase structure of the group is good . Often a company will not have two CEOs , while Lazaridis said RIM is focused on a technical level , product management and supply chain , and Mr. Balsillie is supervised sales, financial and other things to help businesses operate . For a long time , the two CEOs were extremely coordinated together with the food . Lazaridis to the phone , and then sell them Balsillie .But things are two-sided . As BlackBerry became a company with annual revenues exceeded $ 20 billion , this structure makes making core decisions become more difficult , the division of responsibilities and more complex . That makes RIM clearly slowed . James Moorman , an analyst from the company S & P Capital IQ Equity Research , commented that " They ( RIM ) is always slower than the market , and they are always delayed launch . This is a combination of miscalculation the rate at which the consumer market will change . "A staff revealed that sometimes , the words comments from customers have the ability to inspire a series of major changes were killed between complex management processes , because the other senior members of the Lazaridis bring it up for attention .The company is divided into two that RIM lacks a strong enough force to coordinate director Larry Conlee retired in 2009 . Mr. Conlee was " holding the whip ," the decisions and set deadlines for the company . After he goes, many employees have an attitude that appears in RIM delays . " No public official in the group of products that can help complete the job before the deadline ."After too dependent on their technology for a long time , he decided Lazaridis next innovation will come from outside RIM . 4/ 2010 RIM announced acquisition of QNX Software , a software vendor has provided the foundation bricks for BlackBerry 10 operating system today . Lazaridis said that RIM is also needed to overcome this fundamental crisis .QNX is a company specializing in industrial control . The new software tool they have been put into a lot of things , from center answer calls to 911 for wireless communication systems in vehicles . The leaders felt that BlackBerry 's QNX technology will be the perfect one for smartphone and tablet .So Lazaridis QNX group decided to separate them out to focus on writing a new operating system , the programmer 's current RIM will continue to work with BlackBerry 7 . He was hoping that QNX , led by CEO Dan Dodge , could bring the entire group back into work .But first , RIM needs to answer a key question : If it wants to restructure the QNX -based BlackBerry , which is the best way to do this ? It should move some Java applications based on BB10 or old to write all over again ? If companies abandon Java , what will happen to the programmers still use it ?These decisions are not easy at all. The discussions between senior officials of RIM both take place in a year, and such amount of time is too long . Finally, RIM has finally been decided : BlackBerry 10 will be completely new posts . Again , was cut into two companies : one group focused on the BB10 , a team still working on BB7 .Lazaridis said : " We bought an incredibly powerful operating system and need to move it . Every week , I receive requests to hire people , provide additional resources . Thorny question is do How can I withdraw the BB7 are resources to rewrite based on QNX software ? "The first work of the group that wrote the QNX operating system to spend the Playbook , RIM 's answer to Apple 's iPad tablet . Lazaridis see here is the map for the BlackBerry smartphone later and he was very impressed with what the team has brought to the Playbook . " It helps our programmers to experience the power and elegance of QNX ," he said .But back to the QNX team resources to complete the Playbook . A similar problem occurs with the following BlackBerry 10 . This tablet was introduced in the fall of 2010 , but not until 4/ 2011 new sold. Machine lacks email , contacts management application and effectiveness is important not rich app store . Again , RIM has failed : Tablet sold well as a device to run independent , Playbook also need to depend too much on the BlackBerry device.When preparing to deploy BlackBerry Playbook , there were many doubts about the success of this tablet , it is said that it is useless and only loss costs only. Also, those who do not work in the QNX team began to fear for the future of her . As a former employee of the Globe And Mail interview " the most logical thing is that companies should include two parts of its operating system together . As such , you will have a large group of 150 people , not just smiles it's " I do not know what to do next " , while 150 others were saying " I 'm like crazy up here " " .At the same time , RIM did not have a smartphone only strong enough to help the capital market is a sharp decline and loss at the hands of Apple and Android , especially in the U.S. . 12/2010 , Verizon introduced 4G LTE network infrastructure to meet the needs of increasing Internet surfing , and this is Verizon's signal sent to the manufacturers that they are in need of a smartphone can take advantage of this network . In addition, Verizon 4G LTE also want to use as an advantage to advertise .RIM has actually prepared to step into the market with 4G LTE BlackBerry 10 , but the problem is RIM's operating system is far from perfect . RIM 's management has sent engineers to talk to the 4G network that efficiently than 3G , and the BB Bold phone lines still good . Lazaridis , Heins and former chief technology officer David Yach " trying to drive the debate because they know that RIM's product is not yet ready . This is a war to help the BlackBerry phones are still in the the advertisement of the network . 're missing We support the sales channel and the lack of advertising in terms of features too , "one former RIM employee share .In addition, the PlayBook and the BlackBerry 10 delay also hurt the company in other ways too . For years , Yach and Lazaridis have coordinated together with the food . Then , Yach started asking questions about the ability to complete before the target deadline , but sadly, his looks are not interested and he feels like he is no longer a player in the team again . It contributes to damage their relationship with RIM Yach , according to some observers , and so he left the company in early 2012 .2011 is an important milestone for RIM when its stock price fell from $ 69 ( Canadian ) in February to less than $ 15 by the end of the year . The pressure began to weigh on Balsillie , Lazaridis and corporate leadership . By May 1/2012 , they left the chair and CEO give back to Thorsten Heins , a German employee who is responsible for the company's mobile division .Almost immediately , another problem arises in the implementation of BlackBerry 10 . According to the original plan , the company will launch the full version of touch before , because sales of the BlackBerry 7 phones with keyboards are still good . But in 2012 , began to plunge in BlackBerry 7 , and Lazaridis feel that companies need to move the focus to put the keyboard BB10 to market to meet the needs of the BlackBerry faithful . He told his staff that the keyboard is first created for BlackBeryr monument and it is also one of the reasons that people buy BlackBerry .Group CEO Heins 's the remains of his intentions , sources revealed to The Globe and Mail . " They believe that everything will go towards full touch " and QNX platforms really better than the other mobile operating systems on the market .For Lazaridis , to give the competitive advantage the company hopes customers will add a welcome touch screen device is a risky strategy . That prompted a debate took place as described in the first part of the article . Finally, the board also agreed to develop a Q10 with the keyboard , but the touch screen Z10 will be released first.At the Z10 debuted earlier this year , everyone agrees that this product was delayed 2 years compared with other devices . Former Vice President Spence noted that the acquisition of QNX is the right thing , but " we were not fast enough . Everybody has underestimated the complexity of the BB10 platform development ."In 20 years , Jim Balsillie and Mike Lazaridis have mutually supportive activities and creating a partnership can help each person 's strengths to maximize . They shared an office together in the early years , even spending overall for voicemail password . By the time RIM grew , they began to work in separate buildings but still talk to each other several times a day . " They have a relationship that I would have wished to be with my wife ," a mid-level employee said . However, they have different personalities and lives of both less common when they leave office . They rarely talk to each other after they leave.For Lazaridis , science is just the job , just a hobby . Balsillie , the back is an enthusiastic athletes and celebrities with his overbearing . You see the difficulty in RIM as a demanding job and not a passion like other ingenious CEO Steve Ballmer of Microsoft or Steve Jobs of Apple .Jim Balsillie and Mike Lazaridis rarely disagree on issues related to the operation of the company , until last year they worked together . Lazaridis believe that BB 10 will be a revival is heralded for RIM , Balsillie was not sure how . Balsillie was worried that gooogle market manipulation Android smartphone to offer for free to any manufacturer to use . In 2011, the network has also warned him they would increase their order at the BlackBerry unless he lowered price to match the competition .So Mr . Balsillie began to adopt an alternative plan .The idea started with Aaron Brown , an official at the department is custodian of RIM services . In 2010, this division recorded $ 800 million per quarter from the charge of the network access based on each user's BlackBerry . More than 90 % of which is profit . The network is always about avoiding this charge , Apple and Google typically does not collect such fees , but it goes against RIM . Balsillie continue to think that the money collected from the network needs to be continued , while other officials said that the weakening position of the array devices will also lead to a decrease of the services sector .After a bad 2011 , RIM still many competitive advantages , such as close relationships with major operators worldwide . It also BlackBerry Messenger , which was developed in 2005 to help the users to chat with each other using the PIN . This is the instant messaging service built first for the network , and it was quickly successful . This service is stable , free and always turn makes the user feel like it when a message can be sent without the cost of traditional SMS money . The PIN code is a random code , not email or phone , to increase privacy . That helps BBM become extremely popular in many countries do not have freedom of information and help boost sales of BB in these places .Programmers build BBM has added several components help application becomes more attractive . For example , a user can know when a message has been sent to your friends ( the letter D ) , when the message is read ( the letter R ) . Currently there are still 60 million active BBM users monthly .But BBM only run with the BlackBerry device . In the context of Apple and Android is taking off , many other services have similar features launched BBM and can operate on many different devices . These include Viber , WhatsApp , Kik .RIM believes it can touch this trend . In late 2010 and early 2011 , Aaron Brown Director of CIAM services sector started to talk to the provision Balsillie BBM on other platforms . Balsillie liked the idea , and they also want the BBM network to offer its customers a comfortable way , no matter what device they are spending .Most home networks are not like the instant messaging service , or Over The Top ( OTT ) because they cause reduced revenue from SMS . To address this uyet , the network was jointly developed platform " rich communication service" ( RCS ) allows the user to send messages , video , gaming and many other digital content . But this project also unsuccessful .Balsillie jump in and give the idea that network operators can use to help improve BBM messaging experience of the user . Thus , the network has more sources of revenue , and they will share a portion for RIM . Balsillie called the " SMS 2.0 " . RIM agreed to reduce the amount of service revenues , in return the company to get access to hundreds of millions of consumers are not spending BlackBerry .Balsillie and Brown had discussions with many different options . For example , the BBM network can provide as part of the package " voice call and messaging " for the low -range smartphone users . And thanks to BBM features that help your customers to buy more network packets .Alternatively , the strong can make expensive package that includes BBM and other BlackBerry incentives , such as the 1GB of cloud storage to store photos and music . The network can then also sell other services , such as radio , via BBM . This move can also help customers more loyal because they can not move data easily to rival services .SMS 2.0 Plan is an opportunity to help BBM chat service became the dominant school and was able to write up a story with the BlackBerry brand . Some networks have also responded positively to the suggestion of Balsillie and mid- 2011 , he was referred to SMS 2.0 is the most important plans of the company .To go to this strategy of dealing and also to build a multi- service platform , RIM needs to buy some companies , such as instant messaging companies such LiveProfile . The service now has 15 million users and has been active in the Apple and Google platforms . This helps get the BlackBerry " multi-platform " for BBM . But the plan to split the company further . Many employees feel that BBM platform is very reasonable , but only if BB 10 launch . Balsillie is felt that it is too late to wait for BB10 .Spence said: " It is fair to say the risk of equipment sales is a concern for anyone I've ever talked . However also deny the fact that revenue from texting and is reduced . operators need a solution and BBM are viable solutions for them. "A former employee felt that Balsillie had overestimated the revenue that he can gain from their strategies . When talking about SMS 2.0 Balsillie , CEO Heins and his group immediately expressed much doubt surrounding this plan . So start planning Heins " kill " SMS 2.0 .Regarding Lazaridis , his supporters to talk to BBM rival platforms , but also worried about the cost and risk associated with SMS 2.0 , according to a source close to RIM board . "We 're not in a position to offer a free service that investing a lot of money will not bring any benefit within a few years even if we succeed ." Like others , Lazaridis worried about sales of the device again .However, the extremely believed Balsillie SMS 2.0 is the right direction for the company . After the plan to the CEO of the 12 largest mobile operator in the world in late 2011 , he believed he could sign a contract with at least one carrier in the U.S. , which is AT & T , in addition to Telefonica and a two other names in Europe . He thought that it was only this much to convince enough customers to use the BBM network .But if not promptly implement SMS 2.0 which is expected to be introduced in January 2/2013 , the CEO Lazaridis gave way for Heins . A few weeks later , Heins and Lazaridis has officially canceled plans Balsillie . "We need to bring BB10 to market and it can not be delayed anymore . All other things are just secondary . And if that's not stopping the appropriate strategy , not completed or required too much resources , I think that Heins did the right thing , "said a person close to the board revealed .Reply to an email from The Globe and Mail about why he decided to cancel the project SMS 2.0 , Heins said that " There are too many instant messaging services on the market , so we need to be careful and only deployment when something becomes really help BBM difference . " And as everyone knows , Balsillie resigned in March and then sold their shares .It was not until a few weeks before launching the new BlackBerry BBM on Android and iPhone . Although the chat application has been postponed release but it can be considered as objective error . BBM now exists as a separate application , not deeply integrated into the core of the operating system competitors . Andrew Bocking , who is BBM manager , said that sharing photos, calendars , contacts , create group chats "helped BBM to a whole new level . Believe that I have the opportunity to become a BBM system an array of IM and the winner will be all . "Initially , Z10 received many reviews from the experts . But eight months later , things are not good anymore . BlackBerry ads for Super Bowl shown at too general and troublemakers , many people did not understand what the message is . There followed the news , no comments from the media , everything is different from what happened with the iPhone .Again , the market is shifting , and demand for Z10 too little , Android and iOS become more popular , the phone quickly decline . The advantage of RIM 's physical keyboard , did not appear at the time of launch BB10 . Those who want to buy a new phone of RIM who prefer the keyboard, so that RIM launched the Z10 before and lost one of their major clients .Turns out the plan of Balsillie and Lazaridis are proven to be true . Too hard to compete in the smartphone market today . The launch of a product market has made false hopes of recovery BlackBerry becomes more difficult . In addition, the Z10 is hard to sell because of some other reason , and according to a source is because an employee can take up to an hour to demonstrate products to customers . Many former BB users , the new OS feels too strange and different from what they are interested . A number of points have been omitted QNX programmer , such as you can not press the letter U to quickly read or unread messages , you can not switch to next message easily as what they can do with the old BB .Meanwhile , BlackBerry too slow in providing services for corporate customers . It is not good help in moving legacy applications to BB10 , programmers feel they are in the dead end knowing that they will have to rewrite your app if you want to continue business in the BB world . Some people do not care , so they leave.Regarding Lazaridis , he does not easily give up his company has built up in the past 29 years . He remains a shareholder of the BlackBerry , and continued in the rumors that the company would purchase . He declined to comment on the rumors , but insisted that BlackBerry 's story is not over yet . " Many companies have gone through up and down cycles . Was Intel , IBM was , Apple also . Our mission is to create companies , and I believe that BB10 will work ."Why China's plan is canceled ?In the summer of 2010 , chairwoman Barbara Stymiest RIM's Jim Balsillie and companies to China Investment Corp ( CIC ) , an investment company owned by the Chinese government hopes to establish a joint venture . Those involved in the discussion said that Balsillie and CIC has achieved preliminary agreements in 2011 , under which Beijing agreed to become a vendor RIM mobile operating system for the Chinese , a in the major markets , with the growth rate of the world's fastest and eggs almost closed to foreign competitors .A new company will be established in this country are owned by CIC , RIM and many manufacturers other Chinese phones . This joint venture company will sell the phones are made in China and of course we will run RIM's BlackBerry OS , of course, have the right to use agreement .Beijing's Balsillie and very excited with this plan , but according to insiders , the co- CEOs Mike Lazaridis and many other directors are concerned that the CIC will work with companies that do not focus on the eyes new BB10 phones . And despite talks in nearly two years , but then suddenly everything stopped. Shortly after CEO Thorsten Heins on hold , said China plans were canceled on Title Post: Why BlackBerry failure ? A story told from the inside Rating: 99% based on 99998 ratings. 5 user reviews. Author: Thinh Pham Thanks for read this post.